The M & M Benefit

There are many benefits to using a professional fundraising consultant:

• Unbiased professional assessment of your fundraising potential, enabling you to set a challenging, yet realistic goal.

• You will realize more gains in less time.

• Lower net cost - both in terms of fundraising cost per dollar raised, and money raised per hour of volunteer activity. With a consultant involved, you get the most efficient and effective use of scarce volunteer time;

• An effective solicitor will accompany you on calls and a professional will teach people at every level of your organization - board, management and volunteers - how to make an effective solicitation for your organization. This means raising more money.

• An experienced professional to prepare your plan and budget the amount of time required to run a successful campaign.

• An outside fundraising consultant is an unbiased third party whose sole responsibility is to help you run a successful campaign. That singular focus helps us move board members or donors who have been inflexible and unresponsive to the pleas of management and even other members of the board. We strengthen the position of management and board leaders by expressing our professional opinions on what a successful effort requires.

• The consultant is there to brief and debrief solicitors who are about to/or just made a request for funds - we are there to stop problems before they become trends.

• By using a consultant for a fixed period, you put the entire organization on notice that you have a campaign timetable, complete with specific action steps. This greatly increases the motivation of volunteers and board members to act now, increasing your chances for success. Without this incentive to act immediately, campaigns drag on and lose the sense of urgency that is essential to their success.

• We know what makes an effective campaign chairman or a good campaign leader. We can help you identify the best candidates, help you convince them to join your campaign team (which they are more apt to do if they have professional help to guide them) and we help you prepare these leaders to assume their roles successfully.

• A consultant can help you accurately assess the giving potential of each prospective donor.

• Outside consultants know the logistical burdens placed upon the system by a campaign. We can help you anticipate these problems and streamline the solutions.